What is Beerdog?

Beerdog is a new form of entertainment - blending collecting, social networking and gaming - it's a fun and useful companion to your social life and experience of beer culture.

Where do I find it?

Go to the iTunes or Android app store to download the app or www.beerdog.com to get started.

Is this a website, mobile app or what?

It's a website and a mobile app. The website runs on any device - Mac or PC, tablet or smartphone. You need to use the mobile app to collect beers, use the web to see what the rest of the world of beerdogs are doing.

Sounds cool. What does it do?

Your Beerdog is a constant companion to your social life. Looking for something interesting to try next, ask your beerdog for an idea. Found something interesting you'd like to tell others about? Show your beer dog and he'll let the rest of the pack know.

You said "your beerdog", is there more than one?

Yes - every user is a beerdog. Find and follow other nearby dogs or your pack across the world via the app and web site.

What's a pack?

Each dog has its own pack of followed dogs - a list of other dogs you want to keep track of, let know about your latest finds and play the game with.

Why did you say "play the game"?

Beerdog isn't just an lists of stuff. It's a game too.

Really, what sort of game?

There are a number of different games built into the service. At first, you'll win points for finding your first few beers. Later you'll win points for finding interesting beers in interesting places and letting others know. There are real prizes too.

What do you mean "train your dog", how do I do that?

You train your dog by showing him pictures of beer you like. As your dog is trained, he learns more about what you like and has a chance of winning prizes based on what you have found. We have deals with brewers to get you real beer stuff such as glasses, caps and other merchandise.

Very cool, how does training work?

Just take a picture of a beer bottle, taphead or beermat using our mobile app, and your dog will recognize it.

Really, that's awesome. Does it work every time?

He's pretty good, but sometimes he'll make a mistake. We think these beerdogs often take a sip or two along the way… If you find a mistake, correct him and you'll earn bonus points for careful training.

You said "interesting places", what does that mean?

When you take a picture via the app, your dog knows where you took it. He won't forget either. If you are ever nearby again, he'll remind you of the beers you once had nearby.

Can I see what other dogs have found nearby?

Yes.

That's neat, so I can be on vacation and find out what the local dogs like to drink?

Yes, you can. It's a nice feature. You can use the service in advance of going too, just set your search location and we'll show you recent activity by any dogs in the area you are looking at.

Nice! So my dog remembers every beer I've ever shown him?

He sure does. We build a "beer passport" for you, which you can access at the website. We'll show you every beer your dog has found from our database of all the beers of the world.